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    high impact ad units

    Boost performance & generate high revenue from native ads with these simple tweaks.

    1024 632 Mayur Sonawane

    The tale has just begun
    Native advertising has become a game changer in the digital advertising era since 2012. According to the current trend, it is presumed that 75.9% of all online display ad revenue will be derived from mobile by 2020 and 63.2% of that will be from native ads. The core reason for this ad format to become so effective is its coherence of the content with the other media that appear on the platform or app.

    So lets go Native! But wait! It is true that native advertising is ruling this digital advertising era. But, you can go wrong by just not following a few simple aesthetics of native advertising & turn things upside down. So here are the basic steps that will surely help you to find the right track & maintain the flow.

    Native styles Styles allow you to define how native ads will appear on different inventory segments, for both web and apps. You can manage your styles HTML, JavaScript, and CSS to shape how your native ads will look in different situations and emphasize the performance.

    Creating high-performing native ads requires planning, testing, and execution. this article will be your guide when creating designs for native ads.

    Background and colors text Let’s begin with the colors. Pick your color schemes wisely while designing. Background & text colors should always match with the color scheme of your platform. I would highly recommend the best color schemes would be the exact replica of the platform. This approach comes in handy & it is effective. It will show continuity & consistency & will surely help you to blend your ads/templates in the articles.

    Fonts and font sizes The readability of your ad matters!
    Content readability can affect the user experience of your ad which in turn increases the bounce rate and lowers the time a user spends on them. Keeping your design consistent can make a huge impact. The formula applies for texts as well. Often you should use the same font that is available on the platform. Roboto, Open-sans & Sans-serif fonts are the trending ones at the moment.

    Different layouts and spacing Let’s talk about some layout aspects now. There are so many different layouts you can actually implement while keeping the native ad properties intact. In one particular design, you can have many options such as different image aspect ratios, adding CTA button to bring more attention to the users also, you can change the number of ads in order to get the high impressions/CTR & bring the fresh user experience rather than a boring & same cliche format.

    Many have not talked about “Importance of Spacing” in native advertising. Space is everywhere, Using space effectively in your layout helps increase readability and draw the reader to the most important parts of the screen. It is highly recommended that your layout should have an identical space that is left between the image to the text to the brand name entirely. Good use of space always de-clutter your template & eventually gives a very neat & clean experience to the visitor on the platform.

    Optimized Images What could be the most promising thing that appears on the website which caught the user’s attention quickly?
    “An appealing Image!” An outstanding image can create an immense impact on the user’s mind when they see an ad in the first place. You must showcase the brand appropriately. Highlighting key points of the brand will share clear info about your ad before reading the text. So the summery is, You need to make sure your images are sharp, crisp & clear with key aspects focused eminently.

    Mark native ads clearly Your native ads must include text that distinguishes the ad from the rest of the app/web content. For example, text like “Sponsored,” “Promoted,” etc. Do not attempt to mask the ads as app content. Research also shows that 25 percent more of consumers look at sponsored articles than display ad units and that native ads produce an 18 percent higher lift in purchase intent than banner ads do. Bottom line is that you need to drive the attention to the customer by clearly mentioning that “Sponsored” or “Promoted” strictly means business & you are intending to do that only. Always keep that in mind “Finding your target audience is hard. Capturing their attention could be even harder.”

    I think I have summed up most of the important things throughout this article regarding how native ads are alluring in this generation & where you should not go wrong while promoting them. Our end motto is to sell, business & money that what matters. This article will surely help you to understand why native ads are so powerful & how you should approach while designing an ad/template & generate high performance & revenue.

    web push notification

    How adgebra uses web push notification as native advertising inventory

    538 310 Rajesh Chande

    A constant requirement of innovative inventory has become the need of an hour for any native adtech company. Publisher acquisition team is continuously under pressure from sales and delivery departments to increase the ad inventory supply simultaneously improve on quality. Increasing inventory vertically by signing huge MGs with publishers is not a viable solution where margins are always on fire.

    At Inuxu, the adgebra platform story is no different. Rohit (CEO) and Shashikant (Head of Inventory) were always at loggerheads for the very same reason.

    A part of the problem was solved when we launched a self-serve platform for long tail publishers. We started onboarding a lot of publishers and a new inventory supply was growing at a steady pace but the exponentiality and quality were not as expected.

    Rohit envisioned ‘Web Push Notification’ could be an interesting addition to native advertising. Push notification is a subscribed-only inventory and it displays on the user’s machine, promising 100% visibility. Such inventory quality would do wonders for advertisers on adgebra. Immediately the idea was discussed internally with me (Rajesh – CTO).

    India’s largest Web Notification tech company is iZooto and coincidently Neel the Cofounder of iZooto got in touch with Rohit via LinkedIn and conversation of cross leveraging each other’s needs and strengths started. However, it was not as simple as it sounds and the whole challenge of making this merger work came to me, my tech team, and the tech team at iZooto.

    What is web push Notification and how it started: A push notification is a message that is “pushed” from a backend server or application to user interface, e.g. (But not limited to) mobile applications and desktop applications. Apple was the first to introduce we push notification in 2009 and in 2010 Google released its own service, Google Cloud to Device Messaging.
    How is it different: The beauty in web push notification, unlike traditional ways, is, the user need not be subscribed & active on his device, meaning there is no need for a user to be reading his favourite article on any website for an ad to be shown to him. This was kind of a gold mine and iZooto cracked it quite early by tying up with publishers and having a fantastic platform quick and ready for use of publishers.

    Here are a few technical details on the marvellous Integration between iZooto and adgebra. The integration is a pure HTTPs request and the response is in JSON format that contains all the components needed to form a native ad and make one impression of Push Notification on a client’s device.

    adgebra needs a lot of User details (PII excluded) for intelligent decisions in showing a relevant ad to a user based on his Geo, Site, Device, language, etc. iZooto passes on all the user and site-related parameters to adgebra and this forms targeting input to adgebra. These inputs are fed to adgebra algorithms and provide the most relevant native ads based on the input targeting parameters.

    There were other challenges of security, requests through multiple servers, native image size difference, impression and click tracking, fraud clicks, etc. Each case had its own challenges and solutions were custom designed and implemented.

    Currently, adgebra is serving 1mn+ requests daily from iZooto that translates to around 4K to 5K clicks.

    Integration wouldn’t have been a cake walk without a great tech team at iZooto – hats off to Neel, Rohit and Sachin – Kudos guys, let’s reap the benefits!

    The future of native advertising depends on adoption of vernacular language

    538 310 Debaroon Gupta

    For us, human beings, language has been the key to our dominance in this planet. Thousands of languages and dialects are being spoken all over the world as of now. Even though the internet has made the world a smaller place, but discrepancies in understanding and comprehending language other than your mother tongue have been there. Even with quick translation services being offered by various websites and applications, the charm of your own spoken language shall never be taken away.

    That’s why there is a massive vacuum in digital media and marketing that’s waiting to be occupied. Experts and experience have already proven that advertising is more apt and effective if done through vernacular languages with the help of search engine optimization. Brands seem less elusive and connect more with the audience if they are reached in vernacular language. Statistics in India show that the growth gap between vernacular language and English has been iconic. Hindi, specifically has grown by 94 percent compared to English at 19 percent.

    We at adgebra understand this trend and think it’s imperative to apply it to our strategies for future brand promotion and marketing. adgebra’s non-disruptive, high visibility native ad unit ensure vernacular ads are shown to the ever-growing digital vernacular audience. adgebra’s portal network has multi-category sites from 10 major vernacular languages and is the only network to showcase this in our bouquet of services. So, whether your native language is Hindi, Tamil, Bengali, Marathi, and many others, there’s a greater chance you have viewed our native ads and interacted too while browsing your favorite vernacular content. The scope of connecting with vernacular readers and serving them relevant ads is immense – And the technology at adgebra facilitating this is simply effective and highly visible.

    One Year since inception, Executing more than 2000 campaigns, implementing unique targeting and optimization options, campaigns boosting 3X CTR. adgebra today effectively helps brands reach to more than 750 vernacular portals, making it the Future-proof Native Advertising Platform in India and confidently the hottest new traffic strategy in digital marketing.

    trends in digital advertising 2016

    5 digital advertising trends that will rule in 2016

    599 401 Prerna Mehta

    2015 is about to end and we will enter another existing era of digital advertising in 2016

    Here are the top 5 trends that will rule digital advertising space in 2016. Digital advertising has always been a complex and volatile industry. With new trends paving way every passing year, advertisers and publishers need to stay tuned to all the latest updates. Let’s talk about some hot topics or trends that will keep advertisers and publishers on their toe’s in 2016.

    1. Mobile video advertisement
    2. Big Data usage for predictive analytics
    3. IoT and advertising on wearable device
    4. Native advertisement
    5. High impact ad units

    Mobile Video advertisement: As per IAMAI study, 60% of internet users in India access the internet via their mobile phones now. The number is expected to reach 315 million by 2017, estimates IAMAI-KPMG report. A recent report from comScore reveals 100% growth in Online Video consumption in India in last 2 years. All this leads to advertisers spending their dollars on video ads on hand held devices in 2016. There are specialized companies which deliver mobile video ads programmatically. Advertisers will think mobile first when making their digital advertising strategy. With more telecom operators in India ready to launch 4G services in 2016, video consumption on mobile will rise even more thus pushing ad spends on mobile video ads.

    digital advertising

    Big data usage for predictive analytics: Big data is the backbone of predictive analytics. We will see a rise in new generation marketers using big data technologies for delivering better-targeted campaigns. Marketers can also find and target their best potential customers both existing and new, using predictive analytics. Decision making using this modelling method will give a new dimension to digital advertising strategy. 2016 will see a surge in startups offering, big data, predictive analytics & audience targeting solutions to all the stakeholders in the digital adverting landscape.

    IoT and advertising on wearable device: Wearable devices & IoT will make more room for themselves in 2016. The Wearable device market in India is predicted to boom in the coming year. Some advertisers believe, that wearable devices (smart devices) are an extension of user’s phone and users will be more connected to these devices. When consumers moved from desktop to mobile, advertisers and technology companies studied and gained insights into behaviors and buying pattern of their consumers.  The same can be predicted for users moving from their mobile phones to wearables devices. Advertisers in India might not spend a lot on wearable technology as of now, but big data and analytics companies might end up collecting data for future. This transition will help us gather information and understanding of consumer habits across multiple devices. We might see some experiments happening in this space to see how consumers react to seeing ads on their wearable devices. We foresee healthcare companies utilizing health wearable as another device to target their audiences.

    Native advertisement: Native advertising seems to be a lucrative option for advertisers and publishers in 2016.
    Data from BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. Natives ads are gaining popularity because of its non-intrusive nature and its immunity to ad blockers. Even, social native advertising is growing at a fast pace. Content marketing and native ads will go hand in hand. Advertisers will have to create appealing native content to generate more clicks. Companies like Taboola and Outbrain will be able to harness this growth in 2016.

    High Impact ad units: 2016 will see advertisers and publishers working together to focus on user experience across devices. Non-standard ad format is the new kid (spreading across display, mobile & digital video) in town and is expected to attract advertisers and publishers to deliver desired revenue. We might see new standards and best practices being set for these ad units in 2016. International bodies like IAB, has already included a lot of innovative ad units like Billboard, Sidekick, Portrait, Filmstrip etc. in their rising stars catalogue. 2016 might see other non-standard ad units like in-screen, in-article and mobile innovations topping the charts. These innovative ad units deliver exceptional user engagements without disturbing the user experience or publishers’ content. We will see a rise in a lot of companies and ad exchanges delivering innovative ad units programmatically.

    INUXU REVOLUTIONIZES REMARKETING WITH ITS HIGH IMPACT AD UNITS

    Inuxu revolutionizes remarketing with its high impact ad units

    599 400 Prerna Mehta

    Brands can extend their remarketing strategy with highly viewable ad units

    India’s leading Ad tech company, Inuxu Digital Media Technologies, today introduced a new way of remarketing with its high impact ad units powered by Inuxu’s in-house product adgebra. Earlier, innovative ad units were restricted only to branding campaigns with limited audience targeting options. Advertisers will now be able to leverage inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ for remarketing campaigns as well. This will enable advertisers to target their website visitors with personalized innovative ads.

    Inuxu’s strength lies in bringing together the Science of ‘Relevance’ and Art of ‘Engagement’ to deliver personalized ads to the digitally evolved user on content-rich digital properties. The union of high impact ad units with remarketing strategy promises to deliver higher ROI.

    Remarketing has become an essential digital marketing strategy for marketers and is a powerful tool if used in the right way. A report by DMTI (The digital Marketing Training Institute) says that almost 42% to 44% of the respondents remember being “followed” by ads based on their last search and last purchase respectively.  With multiple vendors chasing the same user across the website is bombarded with regular dynamic banner ads which later becomes a blind spot.

    When remarketing, it is critical for brands to grab the user’s attention and serve a viewable impression. The legacy remarketing (dynamic) banners served on traditional ad slots traded via ad exchanges doesn’t have much to offer to the advertisers who are always in look out for innovative ways to engage with their audience. High impact above the fold ad units will effectively deal with these issues” said Inuxu’s Founder & CEO, Rohit Bagad.

    Inuxu’s high impact ad units’ for remarketing involves no ad exchange and ads are served across Inuxu’s direct publisher network. Adgebra is equipped to solve issues like ad blocking, click fraud and display banner fatigue with its no ad-code feature, click fraud monitoring & high impact ad units. With inuxu’s ‘in-screen’, ‘in-image’ and ‘innovative mobile ads’ advertisers have the creative freedom to move beyond the traditional remarketing display banners. Better-performing creative ad formats with consistent delivery across media and devices result in higher ROI than other conventional display inventories.

    In the beta phase high impact remarketing delivered exceptional results when piloted with few of inuxu’s premium clients. BFSI & e-commerce players who believe that innovative ad unit is a costly affair can now capitalize with inuxu’s advanced remarketing solutions in a cost effective way.

    About Inuxu:

    Inuxu’s product, Adgebra – audience data and inventory marketplace is a unified, self-serve advertising platform that helps advertisers to deliver highly targeted pre-marketing and remarketing campaigns via multiple delivery channels, across devices and publishers to maximize advertising revenue in a transparent and fraud-free environment.

    Sign up today to get INR 50,000 worth of benefits*.  Contact us here.