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Mayur Sonawane

Boost performance & generate high revenue from native ads with these simple tweaks.

1024 632 Mayur Sonawane

The tale has just begun
Native advertising has become a game changer in the digital advertising era since 2012. According to the current trend, it is presumed that 75.9% of all online display ad revenue will be derived from mobile by 2020 and 63.2% of that will be from native ads. The core reason for this ad format to become so effective is its coherence of the content with the other media that appear on the platform or app.

So lets go Native! But wait! It is true that native advertising is ruling this digital advertising era. But, you can go wrong by just not following a few simple aesthetics of native advertising & turn things upside down. So here are the basic steps that will surely help you to find the right track & maintain the flow.

Native styles Styles allow you to define how native ads will appear on different inventory segments, for both web and apps. You can manage your styles HTML, JavaScript, and CSS to shape how your native ads will look in different situations and emphasize the performance.

Creating high-performing native ads requires planning, testing, and execution. this article will be your guide when creating designs for native ads.

Background and colors text Let’s begin with the colors. Pick your color schemes wisely while designing. Background & text colors should always match with the color scheme of your platform. I would highly recommend the best color schemes would be the exact replica of the platform. This approach comes in handy & it is effective. It will show continuity & consistency & will surely help you to blend your ads/templates in the articles.

Fonts and font sizes The readability of your ad matters!
Content readability can affect the user experience of your ad which in turn increases the bounce rate and lowers the time a user spends on them. Keeping your design consistent can make a huge impact. The formula applies for texts as well. Often you should use the same font that is available on the platform. Roboto, Open-sans & Sans-serif fonts are the trending ones at the moment.

Different layouts and spacing Let’s talk about some layout aspects now. There are so many different layouts you can actually implement while keeping the native ad properties intact. In one particular design, you can have many options such as different image aspect ratios, adding CTA button to bring more attention to the users also, you can change the number of ads in order to get the high impressions/CTR & bring the fresh user experience rather than a boring & same cliche format.

Many have not talked about “Importance of Spacing” in native advertising. Space is everywhere, Using space effectively in your layout helps increase readability and draw the reader to the most important parts of the screen. It is highly recommended that your layout should have an identical space that is left between the image to the text to the brand name entirely. Good use of space always de-clutter your template & eventually gives a very neat & clean experience to the visitor on the platform.

Optimized Images What could be the most promising thing that appears on the website which caught the user’s attention quickly?
“An appealing Image!” An outstanding image can create an immense impact on the user’s mind when they see an ad in the first place. You must showcase the brand appropriately. Highlighting key points of the brand will share clear info about your ad before reading the text. So the summery is, You need to make sure your images are sharp, crisp & clear with key aspects focused eminently.

Mark native ads clearly Your native ads must include text that distinguishes the ad from the rest of the app/web content. For example, text like “Sponsored,” “Promoted,” etc. Do not attempt to mask the ads as app content. Research also shows that 25 percent more of consumers look at sponsored articles than display ad units and that native ads produce an 18 percent higher lift in purchase intent than banner ads do. Bottom line is that you need to drive the attention to the customer by clearly mentioning that “Sponsored” or “Promoted” strictly means business & you are intending to do that only. Always keep that in mind “Finding your target audience is hard. Capturing their attention could be even harder.”

I think I have summed up most of the important things throughout this article regarding how native ads are alluring in this generation & where you should not go wrong while promoting them. Our end motto is to sell, business & money that what matters. This article will surely help you to understand why native ads are so powerful & how you should approach while designing an ad/template & generate high performance & revenue.

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Digital advertising

How to deliver brand promotion in Digital advertising using Gamification

538 310 Mayur Sonawane

In recent years the world has adapted to the change in the Advertising industry as its shifting towards the digital era.
Digital advertising plays a vital role in the expansion of a Brand or business. The whole deal is to market your brand correctly while utilising the swiftly developing digital platform.
Knowing the process is the trick of the test, out of the different options, one can either choose to make the ads very interactive or in the form of standard banners.
The mode of execution of the advertising strategy is an important factor for digital advertising.

Communication of a brand through a mobile is seemingly more effective as most generations now prefer to scroll over different topics of their interest, and it’s the handiest way to target a particular advertisement according to the users’ availability and convenience. In this way, the brand gets its awareness and the user is not forced to view an ad.
Most brands consider mobile as their main source of data/information gathering & sharing through various websites & apps.

We at Inuxu like to experiment with different strategies & techniques using our own resources and creating advertisements that create a major impact on a brand.
Keeping in mind the user has the thumb power to reject an unwanted ad, we spice up our creative advertisements to grip the user’s attention and create lasting engagement that satisfies the ‘brand awareness needs’.
In this blog, I am going to give you important insights on how to improve user interaction for a booming brand.

Nokia – http://demo.adgebra.in/adg_spark/nokia_snake_game.html

Gamification is the coolest way to attract audience towards a brand.
Building a game around a product/ brand is not as easy as you may think, you cannot lose your brand image to a mediocre game.
Every game is based on an Idea revolving around the USP (the unique selling point of the product/brand), it has to be entertaining as well as engaging. All you need to do is follow a simple rule “Keep it simple silly”. (KISS)
So let the fun begin!
Let’s create a mobile game!
Games are played for pure entertainment & enjoyment and thus there is no space for boredom.
– Make points on how you want to promote the brand/product, the targeted audience, what kind of offers/prize/price you want to highlight etc

Bingo – http://demo.adgebra.in/adg_spark/bingo_mad_angles_game.html

– Start working on a storyboard
The storyboard is the most important stage for crafting a design. Here you create a flow of direction for a brand/product, this clears the picture of a concept from the beginning to how it ends.
Make sure you frame the concept clearly, adding each of your key positions that you need in order to complete your game. Scribble on paper, Why paper? The more you visualise the more you will see what’s lacking and what’s not.
-Now that the storyboard is ready, start with designing.
Imagine an amazing painting hanging on a dull, dirty wall…. It will indeed ruin the essence of all the painting. In the same manner, a good bunch of characters can be ruined by a messy background. Your background has to be clear and appealing so that it can contrast the character or products. A good background is a key to emphasize your game or an ad. It will highlight your product or character with incredible entice.

Lays – http://demo.adgebra.in/adg_spark/lays_maxx.html

-Once the background is set, move to the character or products.
This is the core of the game. If you are using a character or a mascot, then the primary goal is to highlight the character to the audience.The character should be Mesmerizing as it will be the main source of interaction with the audience. For example, A talkative character will be fun & interactive with the audience thereby leading to the goal, that is advertising your brand or product. Make sure the character or product is sharp and not blunt, or the meaning can be lost.

-Moving to Typography.
‘A Pilot always drives his passengers to their desired destination with an accurate path’. In the same way, good typography can show a reader the path to read in the right direction.
Use a font that fits in your design and easily noticeable & readable as nobody likes to stress their eyes out figuring out the lettered mess. There is an ocean of the fonts available to enhance our design.

Munch – http://demo.adgebra.in/adg_spark/munch_nuts_puzzle.html

-At last the finishing of our game or design- ‘The reward’
Make sure the audience is getting awarded for their patience & subtly reward them with an offer/price/gift of the product intend to advertise.

Buggerking- http://demo.adgebra.in/adg_spark/burgerking_spin.html

Added throughout this blog are a few examples of the gamification mode, we created for different brand’s, Enjoy!
Don’t hesitate to broaden your creativity, as “Creativity takes courage”…

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